The digital world requires us to be in a constant state of learning, analyzing media consumption trends, understanding the formats, times of consumption, and types of content, are influencing potential consumers.
Today, it is not new to hear that "the voice is the new video" that will impact all the content formats we consume. That is why the need to seek new alternatives and moments of connection is created between communities.
This is where podcasts, with an important narrative for the community, take the value as highly used content tools, using better marketing strategies to generate a space for communication and connection between podcasters and the community.
With a podcast, you can not only reach the lost sheep of your church, service, or who want to hear about a particular topic, but you also have the faculty and the potential to reach an audience beyond the limits geographical areas of your congregation and reach many souls.
One of the advantages of this tool is its inherent flexibility. You can publish the podcast as often as necessary, either daily, weekly, biweekly, or monthly and can be as long as the content is required. It is a portable and easy way to consume information. The most important thing is that you are not limited to one format.
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1. Make a match between your audience and that of podcasts
To match people in your church, you must identify what kind of content they consume, at what times, and how often they listen to audios.
Most listeners, in terms of age, are between 18 and 44 years old (51%). This percentage of podcast listeners rises to 55% among the millennials (18-34), and it increases to 57% in the age group 18-24 according to Digital News Report data.
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2. Choose the formula that best fits the storytelling of your church
In this step, you must identify the real needs and interests of your church. In short, being useful and relevant is the key to find the perfect space and make a difference.
Understanding the usefulness and relevance of podcasts can help you find the right perfect format, between what you want to tell and what connects more effective with people.
3. Develop the most appropriate content for your community
In podcasts, valuable content is king. That's why you must choose them very well, themes that go according to the identity of your community. You should also diversify the formats to impact new audiences, and remember: content must be relevant to your community.
We recommend some points that you can address to create content in your church.
Creating a podcast in our ministry allows you to have a close connection with the community, which builds loyalty. So do not be afraid to innovate and experiment with new formats, because the range of topics and opportunities are extraordinary, and you can take advantage of it.
This tool becomes the perfect format to create digital content transmedia, relevant, innovative, useful in 2021, and the best option is to be advised by an expert on the subject, someone who can exploit all your potential. We can help you create this new connection space between you and your community. Contact us!
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