We should not expect different results if we are always doing things the same way ... A strategy helps us have a clear horizon of what we want to achieve with our communication projects. Drawing clear and measurable objectives, set times and stages, define tasks and resources are things we need to be successful in our projects. God has placed tremendous resources and ideas in your hands, so, as in the parable of the talents, we must be good stewards and make the best of what God has given us. For each project there is an appropriate strategy.
If you desire to launch your new TV program, or want to improve your Internet presence, if you have the resources to acquire a radio station or want to launch a book that will bring blessing to many, it's time to sit down and develop the correct strategy.
A good plan is the first step toward fulfilling your mission...