Graphic design is a creative process. The Website must not only be visually 'attractive', but it is also a tool that helps us to communicate effectively, efficiently and quickly without disregarding the visual experience.
The ways of designing for the new generations must be unique and experiential. We must pay undivided attention to this new generation in order to get good results.
According to a report published by the Pew Research Center, generation Z are the people who were born between 1996 and 2012, that is, those people who are now around 10 to 26 years old. According to this study, this generation has a different perspective of the world: the most important thing for them is to live unique experiences whereby they must interact continuously; the same goes for their way of learning.
If this is clear enough, you must understand that it is essential to take them into account when you design, teach or communicate so as to provide them with what they need and/or are looking for.
We can mention some traits that define them:
We give you some tips that will help you to impress generation Z based on these traits:
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Be clear and direct about the communication you want to convey:
Do not try to be invasive in order to catch their attention because they will discard your proposal. Use a good play on words, a good design, and the appropriate CTA.
Consider making a smart match between form and function:
Generation Z values visual comfort and efficiency. Those are two very important factors to succeed in any version: web, app, or social media.
Create a coherent visual identity:
This generation is attracted by familiarity and stability. Therefore, each graphic piece must be coherent, impressive, and reliable. The content shared should reflect the values and principles of the brand.
Use the content to make your values known:
Generation Z would engage with brands and/or organizations which line up with their values. The content can be the bridge so that they can connect and identify themselves with each brand, feeling a real bond of fidelity and loyalty.
Design for all kinds of public:
Diversity and inclusion are really very important for them. It is very good to join this new trend from the marketing area to impress all kinds of public who can identify themselves with the brand.
If you want to impress Generation Z, you must adapt the message, the language, the channel and the format and follow trends in social media. You must be genuine and not lose the essence of the brand.
It will be important to learn from this generation as technology changes and to keep an eye on trends because the new replaces the old even before you have assimilated the changes.
These keys or marketing strategies to impress Generation Z are just ideas that can help to connect. For this reason, we can help you to optimize or create your website professionally.
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